Chapter 177 Jimmy Choo's H&M collection now on Tradera and ebay

Verse 1

We have seen it before with the special-collections for H&M by Madonna, Matthew Williamson, Karl Lagerfeld and now Jimmy Choo.

The media-hype, the long lines before the stores open and the items being sold out very fast just to end up on different auction-sites such as Tradera and ebay just a few hours after release.
As reported by Expressen guesses are that prices will be doubled on Tradera with this new trend called "instant vintage" or "instant second-hand"
As opposed to a new car that significantly decreases in value as soon as you drive it off the lot these collections might actually double their worth as you leave the store.
That is not a bad bargain and it is no wonder that many now buy the clothes and accessories for the sole purpose of selling them for a good profit.

When will H&M take it one step further and be so bold as to launch their next collection on Tradera and ebay themselves? Let the market set the price. It is obvious that there is a clear demand and a proven willingness to shop online so why not rise to the occasion?
That the inherent publicity-value of such a move would be enormous is surely also without a doubt.

Be brave, be bold, be successful!